Campaign to Design Official Mascot of 2018 FIFA World Cup in Russia

28 December 2015

The Art, Science and Sport Charity Foundation supported the Russia-2018 Organising Committee’s project for the design and selection of the future mascot of the 2018 FIFA World Cup.

The large-scale selection campaign got under way in May 2015 with the launch of a special web site intended to hold an opinion poll of Russian football fans. More than 50,000 people, among them children from 6 to 16 years old, took part in the selection of the mascot at the onset of the online survey. As a result, ten characters, who reflect the unique spirit of Russia but at the same time comply with the general concept of the world’s greatest football competition were selected.

Among the most popular heroes picked as eligible for the mascot role were an Amur tiger, a Far Eastern leopard, Bogatyr (a legendary medieval Russian figure) and a Bear. From September to November 2015, students from Russian art institutes took part in the second stage of the campaign — designing the mascots.

A panel of experts will select the three best designs from the versions proposed by the competitors for the final stage of the campaign. In the second half of 2016, the finalists will be put to a nationwide popular vote. The victory will go to the most worthy design, which will go down in the history of Russian sports as the official mascot of the ‘mundial’.


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